Pet Publicist
About the Role
Toronto Cat Rescue is seeking a dedicated and organized Lead Pet Publicist to oversee our team of volunteer pet publicists. In this role, you’ll ensure our adoptable cats get online quickly and accurately, helping them find their forever homes faster.
As the Lead Pet Publicist, you’ll be the main point of contact for our posting team, managing quality control, troubleshooting issues, and keeping our adoption listings running smoothly.
Key Responsibilities
Team Support & Communication
Serve as primary contact for all pet publicists
Answer questions and provide guidance on posting procedures
Resolve discrepancies between foster submissions and the TCR List
Communicate with foster families when additional photos or information are needed
Process Management
Manage ‘Post Pending’ statuses and follow up on delayed posts
Handle special cases (e.g., special needs)
Coordinate bonded pair postings to ensure proper linking
Oversee video uploads to the pet publicist YouTube channel
Resource Management
Monitor the pet publicists email inbox
Maintain standardized bio messaging
Keep posting guidelines and training materials current
What We’re Looking For
Required Skills
Strong attention to detail - You’ll catch discrepancies between submissions and records
Excellent written communication - You’ll guide volunteers and communicate with foster families
Organized and responsive - You’l manage multiple requests and keep the team on track
Problem-solving ability - You’ll troubleshoot issues and make judgment calls
Comfortable with technology - You’ll work with email, spreadsheets, Adopt-a-Pet platform, and photo editing
Ideal Qualities
Patient and supportive with volunteers
Passionate about animal welfare
Able to work independently
Reliable and consistent with follow-through
Comfortable providing constructive feedback
Time Commitment
Flexible schedule - Work on your own time
Estimated 5-10 hours per week depending on volume
Responsive communication - Check in regularly to support the team
What You’ll Need
Computer with internet access
Familiarity with Google Sheets/Excel
Basic photo editing skills (cropping, brightening)
Email management capability
Why Volunteer With Us?
Make a direct impact on cats finding forever homes
Work with a passionate team of animal lovers
Develop skills in team leadership, quality control, and process management
Flexible, remote opportunity
Be part of Toronto Cat Rescue’s life-saving mission